Ride the subway in the next few weeks and you’re sure to notice her: her striking, vacant beauty as she gazes into the depths of each train car that she haunts. She’ll peer at you from the advertisement that frames her pensive face, and beckon you to heed the three words she has to share — just three words that can explain the weight behind her stare:
Ride the subway in the next few weeks and you’re sure to notice her: her striking, vacant beauty, as she gazes into the depths of each train car that she haunts. She’ll peer at you from the advertisement that frames her pensive face, and beckon you to heed the three words she has to share — just three words that can explain the weight behind her stare:
Abortion Changes You. (Dot Com)
Fucking genius. From a marketing perspective, the ad campaign’s strategy is one of calm plausibility. It’s piercingly moderate, like your father’s assertion that he’s not angry — just disappointed, just a little bummed you’ve let him down.
He’s not saying you’re a MURDERER, he’s not saying you’ll go to HELL, he’s not even saying DON’T — but before you DO, you should know that if you go there, life will never be the same.
For a young girl considering an abortion, the effects of this ad could be as devastating as a banner proclaiming to a teenager tripping on acid:
WARNING: LSD CAUSES BRAIN BUBBLES.
Who is more vulnerable and open to suggestion than a woman struggling with the decision to terminate a pregnancy?
As a father of two kids, there’s pretty much nothing on the planet that’s as revolting to me as ye olde Google Image Search on “abortion.” It’s tough to imagine something more viscerally repugnant — and for the survival of our species, we’re hard-wired to perceive these images as such.
But what separates us from gazelles is that we’re able to understand that the future ramifications of our decisions matter. If being grossed out by horrible imagery was sufficient to deter us from medical procedures that are beneficial in the long run, would anyone really consent to a double-mastectomy?
(Hopefully, we’re also smart enough to know that there’s a big difference between a glob of red blood cells yielding to a Dustbuster and the 2001 fetus with a wirehanger through its soft-spot.)
But these ads go a step further than the visceral: They’re aimed at intelligent urban women who know that abortion isn’t MURDER, who aren’t going to be swayed by Pretend Jesus’s opinions and threats of HELL, who KNOW that they shouldn’t be having children until about three years after they think they’re ready. Instead, Abortion Changes You (Dot Com) attempts an insidious mind-fuck that focuses on fear. Like the LSD Brain Bubble analogy, the power of this ad’s suggestion is really enough to seed that fear and self-fulfill its prophesy.
Meanwhile, does abortion really change you? Meh, not really.
I took a girl for an abortion once, and it was pretty somber. We were nervous and embarrassed and ashamed and scared — but I held her hand the whole time and hugged her and we did the right thing. It didn’t hurt her all that much, (seems like about .0001% of childbirth, judging as a witness) and she was over it far faster than a root canal. We don’t keep the anniversary and we don’t mourn blotclots or semen-soaked toilet paper, for that matter.
Having an abortion is like filing for bankruptcy — you SUCK for letting it get that far, and it’s pretty embarrassing to have to go through, but at least you’re sorting shit out so that you don’t destroy your future.
Is it murder? Nah, come on — the little aquaman doesn’t know a damn thing. Remember: In the Jewish Tradition, a fetus is not considered viable until it graduates from Medical School. Seriously though, these jerkoffs saying abortion is murder think jacking off is murder and wearing a condom is being rude to god. How far are you gonna follow them down THAT line of thinking?
Being born to loving and responsible parents is hard enough — imagine being born to pot smoking teens?
If these guys are pro-LIFE, they sure don’t act like it. Why don’t they care about the LIVING people, including the unborn child, that will suffer because they value a blood clot more than the right to make an intelligent, destiny-shaping decision.
How about a little truth in advertising? Here are the sentiments they really mean: