We did an infomercial for the cat headphones Deadmau5 made with Sol Republic. He made ten of them for $999 each and all the proceeds go to the ASPCA. 

Each set comes in a fancy box with a certificate of authenticity. They really work and they’re really for sale. Unfortunately, I am very allergic to cats and had trouble conveying all this to the consumer.

Fast Company wrote an article about the spot here.

-GAVIN McINNES 

Related posts:

1. CATS GROW WINGS
2. CATS ARE GOOD FOR ONE THING
3. INTRODUCING – THE SHOUTBOX
4. INTRODUCING: BURNING DAN
5. INTRODUCING… TERRIFYING TIM!